Identity:
Domain names cost between £5 and £15 annually, so we usually recommend that any favourites are registered using a trusted agency way before the development of any website is revealed to the world at large. As domain names are cheap, third parties will take any opportunity to exploit your domain name, and often there is little you can do to combat this activity.
Please don't hesitate to ask for advice in this area, as choosing the wrong domain registration company can lead to the permanent loss of your chosen domain(s) name and/or excessive charges.
It is worthwhile registering not just brand phrases and titles as domain names, but also key words and phrases that visitors may use to search for the website. These can then all be forwarded to your website, and will significantly enhance your search engine listings and results.
Your website will be visible to users worldwide . This may or may not be of initial importance to you right now, but it can open up new avenues of opportunity for your organisation.
Steps need to be taken to ensure the website is easy to find on search engines such as Google or Yahoo, and whilst this is almost a full time endeavour in itself, a number of steps can be taken throughout the development of the site to ensure maximum exposure to visitors who are browsing the internet. We have a number of high profile successes with search engines where clients have reached the coveted number one position in multiple search engines.
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