Cost Comparisons
Let's take a few real world examples, and compare the development of a website with other means to generate awareness.
- Local Paper Advertising.
Full page mono advert, single exposure.
Delivered to everyone in a specific local geographic area
Exposure time - 1 day.
Static content.
COST: £1500
- Glossy Magazine advertising.
Full page colour advert
Purchased by target market
Exposure time per issue - 1-4 weeks
Static content
COST: £8,000
- Advertorial in Sunday Telegraph Magazine
Full page advert, single exposure
Exposure time - 1-3 days
Static content
COST: £16,000
- Exhibition stands in public places
Small billboard at busy Railway station.
Member of staff present, to talk to passers by.
Exposure time - 1 day
COST £2500 plus staff wages.
- Website
Multiple pages from 1 - 1000!
Visible to the ENTIRE WORLD
Provides up to the minute information
Interactive content - information can be changed at any time
Receive direct response from visitors via discussion boards, email etc
Facility to sell services and products direct, with no need for office space or sales people.
Generate revenue through advertising
Restrict access of specific areas to different user groups
Exposure time - PERMANENT
Can be developed in stages to suit budgets and feedback from visitors.
Available 24 hours a day, 7 days a week
COST: Usually starts from £1500
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